Our Story
Who we are
Reliance Enterprises is a business consulting and solutions firm dedicated to helping entrepreneurs and business owners succeed at every stage of their journey.
We specialize in three key areas: business coaching, CFO and bookkeeping services, and marketing and social media marketing. Together, these services provide the clarity, strategy, and support needed to strengthen operations, improve financial confidence, and build lasting growth.
Our role is simple—we meet you where you are. Whether you’re launching a new venture, streamlining existing systems, or scaling to the next level, we provide the guidance and tools to move your business forward with confidence.
At Reliance, we believe success comes from working on your business, not just in it. Our mission is to empower you with the freedom, clarity, and strategy to turn your vision into lasting results.
Our Journey
We’re Michelle Nassan and Natalie Petroskey, the team behind Reliance Enterprises. Our story is rooted in entrepreneurship—we’ve built and managed successful businesses, experienced the challenges firsthand, and discovered the power of having the right support at the right time.
Through this journey, we realized that success in business isn’t just about hard work; it’s about having clarity, strategy, and the right tools in place. That’s why Reliance Enterprises was created—to provide business owners with the guidance and resources we once wished we had.
Today, we help entrepreneurs and established business owners in three key areas:
- Business Coaching to turn vision into strategy and strategy into results.
- CFO and Bookkeeping Services to bring clarity, structure, and financial confidence.
- Marketing and Social Media Marketing to amplify your brand and connect with the right audience.
Our mission is simple: to empower business owners to grow with confidence, achieve real freedom, and build businesses that last. Whether you’re just starting out or scaling to the next level, we’re here to walk beside you—providing the expertise, support, and encouragement you need to succeed.